My role
Senior Product Designer working closely with founders, PMs, and engineers.
- End-to-end product ownership
- Android & iOS (shared codebase)
- Core flows & UX direction
- Visual identity evolution
- Physical debit card & packaging
- Cross-functional collaboration
Context
ChitChat is a UK-based startup building a mobile-first financial product, exploring product–market fit while scaling core features. I joined as Senior Product Designer to support product definition and delivery across mobile and brand touchpoints.
The team ultimately change directions after identifying misalignment in audience targeting.
The Challenge
Build a cohesive mobile product while:
- Clarifying target audience
- Iterating rapidly
- Maintaining alignment across brand and app
- Managing engineering constraints
Key Constraints
- Early-stage ambiguity with limited validated user data.
- Fast iteration cycles requiring design at pace.
- Shared mobile codebase demanding cross-platform consistency.
- Simultaneous digital product and physical artifact ownership.
Approach
- Product Framing — Worked with Product to define key user journeys and simplify scope to the core value proposition.
- Design for a Shared Codebase — Created consistent interaction patterns that worked efficiently across iOS and Android without duplication.
- Cohesive Product Experience — Ensured consistency across app UI, marketing assets, physical debit card, and packaging.
Key Product Decisions
- Prioritised clarity in core transactional flows over feature breadth.
- Reduced scope to test the core value proposition before expanding
- Designed brand assets to reinforce product trust and credibility
- Contributed to the product market fit reassessment— providing design insights
Outcomes
- Delivered cohesive mobile experience across platforms
- Strengthened cross-functional product alignment
- Contributed to strategic reassessment of product-market fit
Reflection
This experience reinforced that product design is not just about shipping features — it’s about helping teams make better product decisions, even when that leads to difficult strategic conclusions.
